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Maffick ResearchTo make sure that each project with Maffick brings you cutting edge ideas that work in practise, we conduct on-going research.Maffick, in conjunction with Graham Clark from the Cranfield School of Management, has conducted a survey on dominant metaphors for how organisations operate. In it, we explore universal concepts of what business is, and how people's understanding of business effects organisations and their ability to change. If you would like to take part in the survey on dominant business metaphor or future surveys, please email Maffick |
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